Free to use. Your AI runs on points you earn.

Your life is connected.Your apps aren't.

One AI system for your home, health, money, and family — with Ask Opti keeping it all in sync.

OptiAI Family Dashboard with member avatars, what needs attention today, and family stars
Ask Opti landing with a proactive suggestion and today's focus across your modules

The problem

Every change creates five more things to manage.

Your calendar doesn't know your pantry. Your childcare reminders don't know your schedule. Your goals don't know what changed today. So you coordinate everything manually.

You rememberYou remindYou adjustYou follow up

Separate apps. One system — you.

Today

Your life, already updated.

OptiAI® turns everything happening across your life into a simple daily brief — what changed, what matters, and what to do next.

System ResponseOne change. Everything else adjusted.
Schedule changedPractice moved to 6:30 PM
Home adjustedShopping list updated from pantry
Childcare reminderVaccination due next week
Health contextLower-effort evening suggested
Wealth trajectoryLong-term goals remain on track
Ask OptiDinner switched to a faster option

This isn't about tracking more. It's about everything staying in sync.

Everything connected

Eight parts of life. One connected system.

OptiAI is built around the real parts of your life — and connects them so they work together. Use what you need. The rest sits quietly.

Home

Meal planner, recipes, groceries, pantry, inventory, and location reminders aligned with what is actually happening at home — plus a Home Map of where things live, and a directory of your household service providers and contracts.

ShoppingInstacart deliveryPantryMeal PlanInventoryHome MapProvidersRemindersGoals
Health

Fitness, cycle & pregnancy, sleep, mindfulness, hormonal health, medications, metrics, family health, and records — connected to the rest of your day.

Cycle & PregnancySleepMindfulnessHormonalFitnessMedicationsMetricsRecordsFamilyGoals
Syncs withApple HealthHealth Connect
Wealth

Money in, money limits, money out — accounts, envelopes and every transaction from a bank connection, statement or receipt — plus net worth, long-term goals, and a retirement plan built from your own accounts. Clarity, not expense-policing.

MoneyNet WorthGoalsRetirementKids' MoneyProtectionCoaching
Syncs withPlaid
Activities

Tasks, routines, family goals, travel, rewards and screen-free family games moving with your real schedule — plus Opti Concierge to plan errands around it.

CalendarRoutinesGoalsTravelRewardsGamesConcierge
Syncs withApple CalendarGoogle CalendarOutlook Calendar
Childcare

Profiles, vaccinations, growth, milestones, baby tracker, records, and education — all in one place.

ProfilesImmunizationRecordsGrowthMilestonesEducation
Pets

Profiles, vaccinations, weight, feeding and activity logs, milestones — and a Rainbow Bridge for pets who have passed.

ProfilesVaccinationsHealthDaily CareMilestones
Community

Volunteering, charitable giving, kindness, and civic engagement. Private by default. Never on leaderboards.

VolunteeringGivingKindnessCivic
Hobbies

Collections, projects, sessions, and goals for the things you love — with photo galleries, categories, and points for showing up.

CollectionsProjectsSessionsGoalsGalleries

Opti Concierge

Errands planned around your family calendar.

Ask Opti to plan a dinner, a technician visit or a haircut. It finds a time everyone is free, puts your own provider first, holds the slot as tentative on the calendar, and hands you the booking link. You confirm every step — Opti never pays for anything.

See how Concierge works →

Chat apps

Opti in your chat apps.

Forward a message or a photo of a notice to Opti where you already chat, and it lands on the family calendar after you confirm.

Ask Opti

Ask Opti: talk to it, snap a photo, drop a PDF.

Ask Opti is the AI assistant inside OptiAI. It knows your meals, calendar, kids, pets, money, and health — and has the tools to actually update them, not just talk about them.

Talk

Voice and hands-free

Tap the mic and speak. Ask Opti transcribes with a live waveform, then runs the request. Hands stay free for whatever you are actually doing.

Show

Photos and PDFs

Snap a picture, drop a file, or paste a screenshot. Ask Opti reads it and routes it to the right place.

Act

Knows your life

Ask Opti has read–write access across every part of your life through 100+ connected tools. Saying "add a vet appointment for Bella next Tuesday" actually creates the appointment.

What you can send

Photo of a school flyer→Event added to your family calendar
Photo of a grocery receipt→Items stocked into your pantry
PDF of a lab report→Parsed into your Health Records
Photo of a recipe→Saved to your meal planner
Photo of a report card→Saved with milestones and notes

Over 100 connected tools across Home, Health, Wealth, Activities, ChildCare, Pets, Community, and Settings.

System response in action

Three real moments. One connected system.

When you tell OptiAI something important, it doesn't just write it down. It updates everything connected — quietly, with receipts you can undo.

Allergy added

"Add peanut allergy for Maya"

  • ✓Childcare profile updated
  • ✓Unsafe recipes removed from meal plan
  • ✓Peanut ingredients excluded from grocery list
  • ✓Care reminders updated for household

Schedule change

"Move soccer practice to 6:30 PM"

  • ✓Evening plan shifted to 6:30 PM
  • ✓Dinner switched to a faster option
  • ✓Pickup moved earlier · pantry items used
  • ✓Childcare reminder adjusted to match

Trip planned

"Add a family trip for Friday"

  • ✓Travel plan created · weather checked
  • ✓Packing list generated for the trip
  • ✓Pantry and meal plan adjusted around dates
  • ✓Location reminders prepared

Every receipt is reversible. Every effect, undoable.

Beyond the playbook

Even when life takes a turn we didn't pre-code.

Tell Opti about a real change — moving, a diagnosis, a job switch. It reads your household context and proposes follow-ups that match your actual life. Every suggestion is opt-in; nothing happens until you say yes.

Reasoned from YOUR household context. Not generic advice.

Opti Score

One number. The breadth of your life.

A single score across the parts of life you use. The more of your life you actually run inside OptiAI, the higher it goes. Modules you do not need — say, you have no kids or no pets — opt out and stop counting against you.

Not a credit, health, or insurance score. Just an engagement signal — yours alone.

Tiered badges

Bronze, Silver, Gold, Platinum, Diamond — earned per module.

Streaks and milestones

Daily streaks, score milestones, and a sparkline of your last 30 days.

Shareable cards

When you unlock a badge or hit a milestone, generate a clean image to share.

Adaptive

No kids? No pets? Those modules opt out of your denominator.

Try a real life change

Pick something. Watch your life update.

Pick a trigger. OptiAI reads your real household context and proposes the follow-ups — allergens, trips, newborns, moves, diagnoses, even events it wasn't pre-coded for.

Try a real life change

Pick something.
Watch your life update.

Pick a trigger. OptiAI reads your real household context and proposes the follow-ups — allergens, trips, newborns, moves, diagnoses, even events it wasn't pre-coded for.

What just happened?

For one or many

Built for families. Works for one person too.

Life systems grow over time. OptiAI works for families, couples, and individuals — without needing to start over.

Family

Childcare, coordination, routines, and visibility — all connected.

  • ✓Shared calendars
  • ✓Childcare coordination
  • ✓Meal coordination
  • ✓Task distribution
  • ✓Family planning

Couple

Shared home, plans, and responsibilities — aligned without friction.

  • ✓Shared calendars
  • ✓Household tasks
  • ✓Meal coordination
  • ✓Financial alignment
  • ✓Smart reminders

Solo

Your schedule, goals, health, and daily coordination — in one place.

  • ✓Daily briefings
  • ✓Meal planning
  • ✓Health and habits
  • ✓Personal finances
  • ✓Smart reminders

Start solo. Add your household whenever you're ready.

The genuinely free part

Your AI runs on points. You earn them by living your life.

Every module, free to use — no locked features, no gimmick trial. The part that isn't free to build is Ask Opti's AI, so instead of paywalling it, OptiAI pays you in Opti Points for using the app, and those points buy AI. Skip the earning any time by upgrading.

1

Use the app

Log a meal, cross off a task, keep a streak going — the ordinary stuff you would do anyway.

2

Earn points

Everyday use pays Opti Points automatically. Verified server-side, so nobody can fake it.

3

Points fund AI

Redeem them for extra Ask Opti actions, stacked on top of your free daily allowance.

4

Or skip it

Upgrade for more AI and stop thinking about points altogether.

Everyday use earns Opti Points, and points buy extra Ask Opti actions on top of your free daily allowance. Finishing setup earns a small welcome reward, and when a friend you invite makes their first One-plan payment you get a free month. You can also buy Opti Points any time.

Pricing

Free for every family. Pay only for more AI.

Every module is open from the first minute. One plan gives you more AI. Invite a friend and get a free month when they subscribe. Available in 11 languages.

Full Access

$0forever · every module · no card

Everyone in your household, free.

Start free
  • Every module open — Health, Wealth, Home, Activities, ChildCare, Pets, Hobbies and Community
  • Shared family calendar, tasks and routines
  • Shopping list with Instacart delivery, pantry and meal planner
  • Retirement planner with Head Start plans for your kids
  • Ask Opti with a small daily AI allowance
  • Earn Opti Points just by using the app, then spend them on more AI
  • Web, iOS and Android
  • No trial, no card, no locked features
  • Connect 1 bank for live balances and transactions

One plan

$4.99/ month per adult, billed monthly

or $49.99 / year — save 17%.

Upgrade to One plan

Everything in Full Access, plus:

  • More AI
  • Plan a whole trip by date and time in one message
  • Photo to action — snap a shopping list, receipt or label
  • Live recommendations, grounded with sources
  • Connect ChatGPT, Claude or Cursor to your OptiAI data
  • Auto-fund extra AI actions with your Opti Points
  • Priority support
  • Connect 2 banks, add more with Opti Points

A system this personal has to be private.

OptiAI is built around control, trust, and privacy from day one.

🔒

Your data is encrypted in transit and at rest.

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You control what is shared with household members and what stays personal.

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On iOS, Apple is the merchant of record. Your Apple ID, payment method, and billing address never reach our servers.

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AI runs on the paid Gemini API. Your inputs are not used to train Google models.

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Authorized staff access is scoped per role and audit-logged. We never sell your data, and we never share your personal or health information with third parties for advertising.

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We use privacy-respecting analytics (Google Firebase and Google Analytics, honoring Do Not Track) to improve the app and see which pages bring people to OptiAI — never to sell your data or target you with ads.

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Your Opti Score is never sold, shared with employers, insurers, or lenders, or used for ads.

Build your Life OS

Stop coordinating
everything yourself.

One connected system, with Ask Opti running alongside you. Full Access is free — add a plan any time you want more AI.

Full Access, free forever — a small daily AI allowance + earn Opti Points · No credit card required